Courses / DEI Recruiting Practices
32. Experimentation and A/B Testing in Recruiting
Running controlled experiments (e.g., alternate job descriptions) to measure the impact of changes on diverse applicant behavior.
Diversity, Equity & Inclusion Recruiting Practices
Experimentation and A/B Testing in Recruiting
Running controlled comparisons of recruiting variations to see which changes increase applications or hires from underrepresented groups.
"I tweaked our job posting and want to know if it actually brings more diverse candidates — not just hope it does."
A/B testing in recruiting means creating two (or more) controlled versions of a hiring element (like a job description) and measuring which version performs better on a predefined diversity-related outcome.
"I tweaked our job posting and want to know if it actually brings more diverse candidates — not just hope it does."
A/B testing in recruiting means creating two (or more) controlled versions of a hiring element (like a job description) and measuring which version performs better on a predefined diversity-related outcome.