Courses / Talent Strategy
13. Referral Program Activation
Tactics to launch or boost employee referral sourcing for target roles.
Talent Strategy & Stakeholder Management for Talent Acquisition Specialists
Referral Program Activation
A focused set of tactics to launch or boost employee referrals for hard-to-fill target roles.
"I know great candidates are already in our people’s networks — we just need a simple, motivating way to surface them."
Referral Program Activation is designing and executing short campaigns, incentives, and workflows that encourage employees to refer qualified candidates for specific roles. It targets clear roles, reduces friction to submit referrals, and aligns rewards and communication to generate measurable referral hires.
"I know great candidates are already in our people’s networks — we just need a simple, motivating way to surface them."
Referral Program Activation is designing and executing short campaigns, incentives, and workflows that encourage employees to refer qualified candidates for specific roles. It targets clear roles, reduces friction to submit referrals, and aligns rewards and communication to generate measurable referral hires.