Courses / Advanced Talent Sourcing
12. Community Value Proposition
Defining the single, clear reason a target candidate would join and stay in a talent community.
Advanced Sourcing: Talent Mapping, Passive Engagement, and Talent Communities
Community Value Proposition
The single, clear reason a target candidate would join and keep engaging in your talent community.
"I get messages from hiring teams, but why would I spend time joining and staying in a community for them?"
A Community Value Proposition (CVP) is one concise benefit statement that answers "What's in it for me?" for a specific candidate persona and motivates ongoing membership and activity.
"I get messages from hiring teams, but why would I spend time joining and staying in a community for them?"
A Community Value Proposition (CVP) is one concise benefit statement that answers "What's in it for me?" for a specific candidate persona and motivates ongoing membership and activity.