Courses / Scaling Recruitment
2. Candidate Persona
A single archetype describing target candidate motivations, skills, channels, and decision criteria used to focus recruitment programs.
Scaling Recruitment: Employer Brand, Campus Programs, and Agency Partnerships
Candidate Persona
A candidate persona is a concise archetype that captures the motivations, skills, channels, and decision criteria of your ideal hire to focus recruitment effort.
"I can’t chase every applicant — I need a clear picture of who to attract and how to reach them."
A candidate persona is a short, evidence-backed profile of a target hire that summarizes their career goals, preferred channels, skills, motivators, and hiring criteria so you design recruitment with precision.
"I can’t chase every applicant — I need a clear picture of who to attract and how to reach them."
A candidate persona is a short, evidence-backed profile of a target hire that summarizes their career goals, preferred channels, skills, motivators, and hiring criteria so you design recruitment with precision.