Courses / Candidate Outreach
21. Reply rate (candidate outreach)
Measuring the percentage of outreach messages that receive any reply as a primary engagement metric.
1 min read Chapter 21 of 35
Candidate Outreach & Employer Branding
Reply rate (candidate outreach)
Reply rate is the percentage of outreach messages that receive any response from candidates.
"I sent 200 messages last month — how many actually started a conversation?"
Reply rate = (number of distinct outreach messages that got a reply ÷ total outreach messages sent) × 100; it shows initial engagement quality, not hires.
"I sent 200 messages last month — how many actually started a conversation?"
Reply rate = (number of distinct outreach messages that got a reply ÷ total outreach messages sent) × 100; it shows initial engagement quality, not hires.