Courses / Candidate Outreach
33. Email deliverability — sender reputation
One core practice to maintain sender reputation, such as using verified sending domains.
Candidate Outreach & Employer Branding for Talent Acquisition Specialists
Email deliverability — sender reputation
Sender reputation is the trust score email providers give your sending identity that determines whether your outreach lands in the inbox or the spam folder.
"I sent a great outreach campaign but candidates never saw it — I need providers to trust my emails."
Sender reputation is a measure of how trustworthy mailbox providers consider your emails based on authentication, sending behavior, and recipient engagement. Maintaining it means using verified sending domains, consistent volume and good engagement to avoid being blocked or filtered.
"I sent a great outreach campaign but candidates never saw it — I need providers to trust my emails."
Sender reputation is a measure of how trustworthy mailbox providers consider your emails based on authentication, sending behavior, and recipient engagement. Maintaining it means using verified sending domains, consistent volume and good engagement to avoid being blocked or filtered.